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The F.R.E.S.H. Editorial Playbook is a custom book of messaging guidelines for your unique brand. Working with Team Kopy Fresh, you'll establish the infrastructure to communicate confidently as the expert you are. 

F.R.E.S.H. Editorial Playbook

  • The F.R.E.S.H. Editorial Playbook includes a deep-dive into the following:

    • Mission, Vision & Values
    • Positioning, including USP and Value Proposition
    • Brand Story
    • Messaging Architecture
    • Brand Voice Pillars with Tone Examples
    • Common Language
    • Grammar, Mechanics, Style, & Formatting
    • Brand Persona
    • Ideal Client Avatar(s) + Internal & External Pains
    • Top Three Competitors (plus Analysis)
    • ...and more!

    After purchase, you will receive a detailed email from Kopy Fresh with next steps.

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