The F.R.E.S.H. Editorial Playbook is a custom book of messaging guidelines for your unique brand. Working with Team Kopy Fresh, you'll establish the infrastructure to communicate confidently as the expert you are.
F.R.E.S.H. Editorial Playbook
The F.R.E.S.H. Editorial Playbook includes a deep-dive into the following:
- Mission, Vision & Values
- Positioning, including USP and Value Proposition
- Brand Story
- Messaging Architecture
- Brand Voice Pillars with Tone Examples
- Common Language
- Grammar, Mechanics, Style, & Formatting
- Brand Persona
- Ideal Client Avatar(s) + Internal & External Pains
- Top Three Competitors (plus Analysis)
- ...and more!
After purchase, you will receive a detailed email from Kopy Fresh with next steps.