When your ideal clients read or hear your words, they should feel an emotional pull strong enough to illuminate the pieces of themselves that they masked with denial, doubt, or fear.  Your words should create a shift in their current thinking pattern.  That’s what I call feel-something messaging.

I won’t lie: If you had told 11-year-old me that one day I'd turn my weird obsession with jotting down song lyrics into a profitable...

Do you own a business, rep a personal brand, or tinker in the entrepreneurial pool?  Well, like it or not, you’re a marketer. But here’s...