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How can you expect your ideal clients to choose your brand amongst a sea of others when you don’t understand how to best communicate your messaging? And when you’re unclear, your potential client or buyer is unclear.
That’s why a defined brand persona is essential for your business.
So, what is a brand persona?
Simply stated: It is a personification of your brand. Yes, your brand with human-like characteristics.
That means it can be...
A Person (You) Or An Alter-Ego
A Character Or Mascot
In other words, think of your brand persona as a business representative you send out to communicate your messaging to the world. Your representative is confident, compelling, consistent, and most of all - clear on its position.
Brand Persona =
✔ A unique brand personality
✔ With an identifiable brand voice
✔ That creates authentic, fully aligned brand messaging
While this quiz can benefit most,
it is especially for the
service-based biz owners who...
Are new to the business world and want to create authentic content in a consistent voice.
Have been in business for a while but never identified a brand persona.
Have recently rebranded and need a new persona to match.
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