Copywriters are necessary now, more than ever. Here's why. Can your AI tool... Understand nuance or proper context based on colloquial language? Read between the lines and capture what you don’t say or know how to convey? Forge emotional connections based on personal experience? Your industry knowledge and expertise can't save you from this undeniable fact: You must have a firm grasp of marketing principles, sales psychology, human behavior, and persuasive communication to create “click here,” “download for free,” “enroll today,” and “buy now” copy. Give the AI tool all the prompts you want, but if you haven't done the foundational work to understand the strategy behind your words, it can only take you so far. Your AI tool needs initial guidance (and sometimes numerous redirections) to do what you want. In other words, ChatGPT won't save you from yourself. Let us give your words a human touch. Literally.