If you're a business owner, you've seen these terms everywhere. You've even used them a time or two (despite not knowing EXACTLY what they mean).
Well, I'm here to provide some insight, so let's jump right into it.
The easiest and most effective way to break down these terms is to envision your brand as a person, someone who communicates on your behalf. For the purpose of this post, we will name our person/persona, "Brandy."
Before we go any further, we must first decide who Brandy will be to your ideal clients. Will she be casual, professional, playful, sarcastic, etc.? What does Brandy believe and support? What you come up with will be her brand personality. If you're unsure what direction to take, inject your own personality into your new persona. No matter what personality traits you choose, it's important to keep them as consistent as possible to not throw off your prospects. The worst thing you can do is confuse the very people you want to attract.
Now, when Brandy speaks, she will use carefully selected language that connects with your ideal client. This is her brand voice. Think about it as a literal voice; it is how your brand personality is conveyed. Does Brandy use common lingo, or is her voice more professional? Is her voice timid or assertive? Is her tone fun or serious? Again, your personal voice may be the most logical choice here!
Once you've established Brandy's personality and voice, you can move to the final piece: Messaging.
Brand messaging is what compels your ideal client to do business with your brand because it's resonating with them in a way that other brands' messaging isn't. Your messaging is public-facing and present in every place your brand exists - social media, website, emails, video streaming services...any and everything that you utilize to promote and market your brand and its products and services. Your brand messaging's job is to effortlessly incorporate your brand personality and voice to make your brand persona truly come to life.
So, let's recap.
Begin by identifying a brand persona. Who will your brand be?
Next, establish your brand personality and its voice. How will your brand communicate with your ideal clients?
And finally, incorporate all the pieces to create your brand messaging. What will you put out there to represent your brand?
I would love to help you incorporate these essential pieces into your brand as your choice copywriter. Start the process today to learn more!