You've been working so hard on your upcoming launch. You've done the research and created a rock-solid offer your ideal clients want and need. Over the past few weeks, you've been building up the anticipation with teaser posts. Your enthusiasm is on 100. Yesss, you're ready for launch day.
But are you?
Look, I don't want to rain on your parade, but let's take a step back for a minute. Consider this...
Your copy speaks volumes without an audible sound. Wouldn't you want to ensure it's telling the right story?
I'm sure you do.
Keep reading to learn four unintentional messages you may be communicating through your existing launch copy:
1️⃣ You're a copycat.
Yes, I said it. You've got the goods, but for whatever reason, you're mimicking a competitor's copy instead of highlighting your USP and value proposition. You've also outlined your copy using the same sales formula and format you've seen everywhere. Sure, it may have been successful for others, but that doesn't mean it will be the right move for you and your offer. Your copy should be as unique as your brand, like a breath of fresh air. It matters to your ideal clients more than you think (they can see through the BS, people).
2️⃣ You don't have confidence in the work you do.
Currently, your messaging comes off as timid and unsure. Tell me - would you want to work with a service provider who didn't have confidence in their ability to help you solve your personal or business challenge? I think not! Your sales copy should anticipate the questions and address any objections head-on, making it a no-brainer to move forward. The language you use should be a perfect storm of direct and personable, assuring prospects that your offer can and will deliver the results they're seeking.
3️⃣ You are unqualified.
I get it; you don't like to boast. But, if you're a coach, consultant, or creative, your ideal clients want to see what makes you any different from the thousands of others on the internet. What results have you helped past clients achieve? Why did they choose you or your offer? What makes you an expert in this space? It's time to collect those winning testimonials, case studies, screenshots, and email snippets that support your claims. Toot your own horn, good people!
4️⃣ You're a jack of all trades and a master of none.
The surest way to turn an ideal client off is to do too much! For example, if you're a photographer who offers headshots, family portraits, and branding photos, you should NOT be promoting those services with your offer. That's what your website's "Services" page is for. Your sales page and email sequence should have a singular focus to keep prospects' attention. Only share copy that positions you as an industry leader to support your offer.
Like it or not, your sales copy can make or break your launch. If you don't have the skill to write launch copy, please don't throw some words on a landing page and pray they stick! Back away from the keyboard and hire a skilled copywriter to sell your offer with strategic words that win your ideal clients' business. Sound like a plan? Awesome. Let's get your project on the books before next quarter!