Updated: Jul 9, 2021
Your brand - the image or identity your business projects to the public - has the
potential to climb to immeasurable heights with the right copywriter on your team. And when your brand levels up, its muscle follows suit.
What words come to mind when you think of the word "muscle?"
Personally, I think of power, force, strength, and motion.
Now, tell me - do any of these words describe the present muscle of your brand? Does your brand have any muscle?
If not, you're in the right place. Let's get into how the right copywriter can help in this department using the acronym M.U.S.C.L.E. to break it all down.
M - Momentum
What a perfect word to relate to muscle! Momentum is the strength or force that allows something to continue or to grow stronger or faster as time passes.
I know - most of you want to know how a busy biz owner like yourself can gain momentum without the luxury of time.
Well, the right copywriter will help you reclaim your time by taking over the stressful, less- than-enjoyable task of wordsmithing. So, stop staring at the blinking cursor on your blank page, take your fingers off the keyboard, and tap into the strength and efficiency of your business by outsourcing your copy (website, sales emails, blog posts, ads, all of it!) to the right copywriter!
U - Uniformity
There's nothing more appealing than a brand that checks all the marks aesthetically. While branding like your logo and colors are essential, you can't neglect the messaging! No matter if a prospect goes to your website or your Instagram page, your brand voice (i.e., the tone of your words) should be consistent across all your platforms. There shouldn't be a disconnect when it comes to your brand.
This is where the right copywriter will pay off. He or she will provide uniformity, no matter where your brand shows up.
S - Specialty
Who doesn't want to follow and engage with brands that share information with the perfect combination of entertainment and expertise? I know I do. When you work with the right copywriter, he or she will create brand messaging that will position you as an authority in your space - someone who specializes in what you do or sell. And when you show up as an authority, people are more inclined to trust and respect you...a big win for your brand!
C - Conversions
Raise your hand if you're in business to NOT make money?
I thought so.
A copywriter is simply a person who sells words for a living; therefore, copywriting is 100% tied to sales. It doesn't matter if it's a short Facebook ad or a long-form sales page; the copy must sell your offer, product, or service.
The right copywriter will write words that grab your prospects' attention and keep it until they become paying clients.
L - Language
What good is communication if you completely miss the mark with your ideal clients? If you cater to a certain demographic, you must use the right language to reach and retain them. Not only that, the language you use should align with your brand. Always ask yourself, "How does my brand speak?"
The right copywriter will use carefully-selected words and deliver them in a way that your target audience can understand and appreciate.
E - Engagement
Comments, likes, follows, shares, saves...these are all forms of engagement. The right copywriter will create messaging that compels your ideal client to complete one (or more) of these actions. When your words speak to people organically, engagement with your content is a natural progression. And don't get it twisted - engagement matters!
So, now that we've broken it all down, can you see how the right copywriter can help boost your brand?
I knew you would.
The next step is easy. Start the process today so we can talk about building your brand's muscle!